Facebook, facebook, facebook...what will the world be without it? It was amazing to me to see how many businesses have already taken advantage of facebook. It makes sense that facebook would be an effective way to market because the vast majority of those people that will be potential customers have a facebook.
Facebook makes marketing relativily easy by allowing you to spend a little money to boost you post or to advertise to a certain group of people in an area.
I have a facebook page for Ice Cloud that we have been using to get the word out about our business in hopes that it will increase our sales. I think that it has helped a little but not what i would like. We are in the process of creating a facebook strategy that we hope will help us attract a local loyal following helping us stay aflot as a business.