Ads and Ad Groups
Well reading about the different ways to do ads and ad groups was really interesting. Im not really sure how to use it for ice cloud. The biggest thing for us is social media, i dont really think that the internet is going to be a good way for us to advertise. People really dont look for ice cream places online...at least i dont.
For businesses in general i think that these tools are really effective in trying to get your site to be more popular and to drive more people to your store front.